A fuzzy model of brand competitiveness index

Authors

  • O. V. Shtovba
  • A. V. Pashenko

Keywords:

competitiveness, brand, trade mark, fuzzy knowledge bases, fuzzy inference

Abstract

A fuzzy model of brand competitiveness index is proposed. The model takes into account 10 factors via 52 expert rules from 4 fuzzy knowledge bases. The article also consists of a problem statement of parametric identification the fuzzy model on base of experimental data set, as well as requirements to the training set.

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Published

2010-11-12

How to Cite

[1]
O. V. Shtovba and A. V. Pashenko, “A fuzzy model of brand competitiveness index”, Вісник ВПІ, no. 2, pp. 33–39, Nov. 2010.

Issue

No 2 (2005)

Section

Economics, management and ecology

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